HTML data emails.
Customers, big-data and IF/THEN/ELSE




BT Conferencing Customer Welcome Emails


A HTML email project with big-data integration and branding automation for UK Public Sector. The database-driven branding automation program resulted in streamlining customer launch process by 60%, reducing time to launch from 6-8 weeks to 2-3 weeks.

The email templates had to scale for large customer engagement (500,000+ users for the initial launch), provide relevant government department branding with indivudal product information and to reduce overall number of existing email templates to maintain.

Template logic


Working with the client, data, engineering and the creative team it took three months to produce and test the following template design and logic.

Scary



Customer email output examples. Tested to work in all modern email clients.

COSS - DWP

COSS HMRC

COSS - NHS